Gear-up Torklift Jen

IMG_1705I have fallen in love with the smell of new tires, leather and octane.


After corresponding on all the SEMA week 2013 events.  I am beginning to feel like a real “gearhead.”


The Specialty Equipment Market Association’s biggest exposition isn’t just for the guys and pretty show models, although there were a lot of both.  I found that the SEMA organization is providing opportunities for women who want to make a difference in the automotive industry.


IMG_1711They featured special events, educational seminars and networking connections specifically for women and mentors in the industry.  Also, found on the show floor were cars, trucks, and accessories designed, built and powered by women.


For everyone at Torklift International this has been a successful show.


It’s been reported that this has been the best year ever in attendance, manufacturer representation and exhibitors participating.  A great sign for the industry.IMG_1687


We were proud to be featured in several media events, a national press conference with drag racer Holly Clarke, and will enjoy our exposure to this growing market for our full line of products.


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Lights, cameras, action!.. by Torklift Jen

IMG_1628The international stage is set as the opening day of SEMA is here and we’re ready for business.

Torklift is starring in the biggest automotive aftermarket industry event of the year with new product announcements and our first ever national press conference.

We are very excited to be hosting major media outlets for our introduction of “Miss Torklift” Holly Clarke and our drag racing sponsorship.

It is expected that 130,000 industry professionals from over 130 countries will attend.  That’s a lot of hellos and handshakes.  Also, a world of opportunity to talk about Torklift International products and the innovation that we offer the market.



Our itineraries are booked full of events, trainings, seminars and banquets.  There’s so much going on it’s easy to forget there’s a quiet, little town called Las Vegas outside the acres of cars and convention centers.

I’ve got the inside scoop on the SEMA show and will be reporting more on all of the action this week.



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The need for Torklift Jen

Holly Clarke 1If you find yourself cruising in the fast lane, you might want to check your mirrors and move on over because Holly Clarke is on her way to SEMA.

Torklift International is proud to be a new sponsor of the drag racing phenom and recently named her our “Miss Torklift.” This award is in recognition of her outstanding community service, racing accomplishments, and her positive example to other young racers.

Clarke caught the racing bug at an early age.

“My first race, I was 8 years old,” she said. “I was up at about four or five in the morning in my parents room trying to wake my dad because I couldn’t control my excitement. I was the slowest car and I was out first round but I hardly cared.  I had waited for what felt like forever I was just thrilled to go down the track.”

Twelve years later, the British Columbia native has several championships under her belt including six annual championships in a row.
Clarke races a 1968 Chevy Nova with a 468 big block engine. Her fastest undocumented time in the dragster is certified at 8.5 seconds for a quarter mile.

She took a brief break in 2011 to earn her automotive service technician certificate and now she is back on the drag.

“The rush of racing and especially winning is very addicting,” Clarke said. “It is a feeling that you really crave.  I think a regular adrenaline rush is very healthy. Even as a kid I loved anything that gave me that drop feeling in my stomach, I like to feel a little frightened and push myself.  Racing gives me that, especially during competition.”

She looks forward to building a career out of racing.

holly1“The race track has always been home for me and I believe you should take what you love and make a career out of it,” Clarke said. “It’s awesome because away from the track I’m a real girly girl who loves heels and chick flicks, so it’s awesome to be able to embrace my inner tom-boy!”

After doing a little studying on the sport, I had a chance to ask Holly some questions that I was still curious about racing.

TL Jen: I’ve heard of funny cars dragsters.  What is so funny about them?

Holly:  They are just a type of drag racing vehicle and class. On the early cars, the rear wheels were moved forward on the chassis and oversized compared to stock. This improved weight transfer under acceleration and increasing traction on the rear tires. Looking at the cars, they didn't quite look stock, so that's where the name "funny" came from.  There are a lot of other rules and specs for this class, too.

TL Jen:  If we were head to head at a red light and I revved my engine of the truck camper and F-350.  Would you?:

A)   Laugh

B)   Wave me on with a 5 second head start

C)  Or, put me in my place

Holly:  No, comment!

TL Jen:  You’ve been driving since you were 8-years-old. When you took your official driving test did you?:

A)   Got 100%, no problem!Invitation

B)  Impressed the official with 110 + mph on the straight-aways.

C)  Had some problems with the turns

Holly:  #A, of course.

You can meet Holly Nov. 5-7 at the 2013 SEMA show Torklift International booth # 36124.  She will be signing autographs and answering questions about her drag racing career from 1 p.m. to 4 p.m.


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