Catalytic converters...by Torklift Jen

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By Torklift Jen

Winning teams have players who make things happen. These are the get-it-done people in a successful organization.  There are even some who take it a step further and are agents for change, creativity, and motivation.  Torklift International is made up of these kinds of people.

As a student of Torklift, one of the assignments we are challenged with is team building with modules in teamwork and leadership skills.

A resource for all employees is John Maxwell’s 17 Indisputable Laws of Teamwork – Embrace Them and Empower Your Team.  The author is well known in the area of motivational speaking, leadership training, and building corporate success.  He uses his personal experience and stories of people and events to explain his points.  It’s like getting into the head of my mentor’s mentors.

One point of particular focus is named the Law of the Catalyst.

Like the important component of a vehicle’s exhaust system, a catalytic converter takes the toxic emissions from a vehicle and turns it into a clean, efficient, well running and controlled machine.  We don’t make them, but our plant is full of catalysts in another form.


Maxwell uses Michael Jordan as a great example of a team catalyst.  Perhaps the greatest basketball player of all time, he was extraordinarily talented on the court and also possessed the ability to bring intensity to the game.  Even after retiring, he continued to stir players by joining in and fueling the competition with good natured “trash talking” and consistently elevating them and pushing everyone on to the next level.polaroid2

Catalysts are the positive influencers.  Everybody has a bad day, faced a daunting challenge, or just been a little off their game.   I’ve recently come to work with this season’s nasty cold, spewing my own toxic emissions and looking to produce under the weather results.  These people are marked by always being ready to step up and get in the game, they are intuitive, good communicators, passionate, talented, creative, responsible, generous and influencing.

An organization with empowered catalysts is always striving and full of momentum.  Ready or not, Torklift International is up for another big year and in this case action will speak louder than words, so it’s back to work for Torklift Jen.

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Launch point...by Torklift Jen

banner_ultradeckplusAs I launched my first step onto the newly forged camper bumper, I couldn’t help but think back to the July 1969 lunar impression and utter the words etched in history by Neil Armstrong, “This is one small step for man, one giant step for mankind…” Agreed, all my steps were baby steps way back then, but this is nonetheless, really big news!

 

Torklift International is officially announcing today the partnership with Lance Campers and the production of the Ultra Deck Plus Bumper.

 

It is a Torklift designed and manufactured truck camper bumper that will be debuted with the 1052 Lance Camper and will be available as an option for most of the 2014 models.

 

The launch of this product is really the dawning of a new era in truck camper form and function.  Like Torklift, Lance Campers has endured and prospered through market downturns and has remained a leader and the most popular truck camper manufacturer in the United States.

 

This is a pivotal piece to be working on with Lance, as they have remained on the leading edge of truck camper design, we have done the same with aftermarket parts and accessories.  Our contribution of superb manufacturing practices, access to advanced materials like 100% aircraft grade aluminum, and with our forward thinking engineers, we have found a way to answer a consumer need by increasing storage and also thrill with the possibilities to come.

 

Like the Apollo 11 mission, the development and achievement of this product was a feat of cooperation, innovation and to challenge dreams making them realities.

 

The initial idea came to us at a Lance Owners of America Rally.  Our customers who knew us to produce the highest quality, safe, and American-made products asked us about building a new bumper.  Like Lance Campers, we continue to learn from our dealers and from every single customer who provides ongoing feedback for improvement and new product design.  Our customers asked and we delivered.

 

Similarly, our astronauts did not get to the Moon alone and faced difficulties and challenges along the way.  We worked with the product development engineers at Lance from conceptualization through prototypes and in design improvements for two years.  An unyielding spirit of tenacity prevailed and like the cooperation and work that has gone into the International Space Station, this is an example how innovation and creation can unite and technology can transform.Lance_Bumper_Sliced

 

Jay Taylor, General Manager of Torklift, recently said, “ We are very proud of what we’ve accomplished here.  It’s not just a bumper that we’ve produced, but a newly forged relationship.  Lance is now a worldwide distributor of Torklift International products including our truck camper tie-down, turnbuckle, towing, suspension, and accessory lines.  We are very excited about the opportunity of working with Lance into the future.”

 

Look forward to the new products that will work in conjunction with the bumper design and to all the adventures that will be viewed and taken in from the Ultra Deck Plus exploring new frontiers and beyond.  It is truly a launching point to take you to your next adventure.  See more here: http://www.torklift.com/products/ultra_deck_plus.php

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Diamonds and pearls...by Torklift Jen

polaroid28There is a lot more to Torklift than acres of diamond plate aluminum and steel.

 

This was never more apparent to me than at our recent annual meeting.  We were treated to our assembly this year in what was once held in a small break room to now filling a grand events center ballroom.  The amazing growth in the company this year included an over 30% growth in the workforce.

 

Our department heads shared their pearls of wisdom and stories from their own inspirations, mentors, and passed on successes based on hard work and dedication.

 

One inspiring story we were reminded of was one we all know.  It is heard on the Earl Nightingale leadership training series in which every new Torklift employees participates.

 

This true story is based on an African farmer who is enticed by riches and lured away from his own land in search of the diamonds that were being found all across the continent.  He was so excited and distracted by what was out there that he sold his farm and searched endlessly for the riches he never found.  Meanwhile, the new owner of the farm picked up an unusual looking large rock from the land and placed it on his mantle as a curiosity.  A visitor to the man’s home later saw the rock and was absolutely amazed.  It was one of the biggest diamonds ever found and the farmer replied, “ Heck, the whole farm is covered with them.”

 

Opportunity does not just come along, it is there all the time- we just need to see it, develop, and believe in it.

 

With that message taken to heart, current events were also woven into messages about how we play the game here and, of course, included references to our own Seattle Seahawks.  Jazzed by the upcoming Superbowl XLVIII prospects and our simultaneous tremendous year, we were inspired to dream beyond where any single one of us came from and work as a team to boost each other up to see over challenges and achieve the victories we can celebrate for our families, our community and our company.

 

Looking at this upcoming year, we are focused on solution based goals and will continue to strive for excellence in serving our customers and building the best products in the industry one inspired piece at a time.

 

Yes, our acres are full of diamond plate and steel, but the precious resources are the people of Torklift.

 

 


 

 

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Heavy Medals... by Torklift Jen

Globe Awards 2013 - Displays 004-(ZF-1608-87742-1-002)

 

Torklift International has won some major awards this year as a leader in  manufacturing and business achievement, and we have another announcement to add to these list of honors.

 

We were recently named exporter of the year by the World Trade Center- Tacoma Division.

 

 

 

We have had tremendous growth and that includes trade in the world arena.

 

Torklift began exporting internationally in 2005 and through the economic downturn of 2009 remained increasingly profitable.  Our products are sold in Canada, Germany, Australia, Japan, Sweden, Dubai, Spain, Britain and Belgium.  Russia is the newest market this year.Globe Awards 2013 - Torklift 006-(ZF-1608-87742-1-022)

 

The spirit of these achievements is born in the commitment to build the safest, best quality, and innovative designs and to overachieve our expectations daily.

 

Our General Manager, Jay Taylor, promises, “We will continue to grow our company so we can continue to grow our community.”

 

 

See the feature in RV Pro - http://rv-pro.com/news/torklift-international-named-exporter-of-year

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