Gear-up Girl...by Torklift Jen

I have fallen in love with the smell of new tires, leather and octane.

After corresponding on all the SEMA week 2013 events.  I am beginning to feel like a real “gearhead.”

The Specialty Equipment Market Association’s biggest exposition isn’t just for the guys and pretty show models, although there were a lot of both.  I found that the SEMA organization is providing opportunities for women who want to make a difference in the automotive industry.

They featured special events, educational seminars and networking connections specifically for women and mentors in the industry.  Also, found on the show floor were cars, trucks, and accessories designed, built and powered by women.

For everyone at Torklift International this has been a successful show.

It’s been reported that this has been the best year ever in attendance, manufacturer representation and exhibitors participating.  A great sign for the industry.

 

We were proud to be featured in several media events, a national press conference with drag racer Holly Clarke, and will enjoy our exposure to this growing market for our full line of products.